PROCTER & GAMBLE: THE WORLD OF R&D

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Procter & Gamble has been a leader in consumer product innovation for many years, thanks to the Corporate R&D team's ideas and capabilities. These experts are futurists, masterful, creative, and driven by consumer insights. They have vast research experience across academia and industry, constantly discovering new technologies and capabilities. Corporate R&D provides an environment for innovators to think creatively and explore new ideas across P&G's entire product portfolio.

Our goal was to create a campaign that highlighted Procter and Gamble as a research and innovation powerhouse. Using a kaleidoscope as our inspiration, we showcased the diverse expertise, ingenuity, and purpose that come together to solve tomorrow’s problems and drive innovation forward.

We brought this concept to life through a bold, colorful, and interactive website that incorporated P&G’s corporate branding and united all sectors under the R&D umbrella.

Live site: pgresearchdevelop.com